2020 RV Buyer Trends: Who’s Buying & How You Can Capture Their Attention
Research & Insights by RV Trader
As we enter what seems to be a new phase of our industry, it’s more important to fully grasp who the RV buyer is and what is motivating them to purchase so you can more effectively engage them when they come into your dealership. To get this insight, RV Trader surveyed over 2,000 consumers and uncovered in more detail exactly who makes up the RV industry and how they came to their decision to purchase. From there, we’ve compiled several actionable recommendations to consider as you look to attract, engage, and influence buyers in this fluctuating RV market.
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- Two new consumer segments have emerged in RV rentals: the renter and the renter who buys
- 3 out of 4 renters say they are very likely to purchase an RV in the next two years
- 78% of renters and 67% of buyers prefer to do business with a dealer
- 64% of RV consumers expect to hear back from a dealer within the same business day they reach out