In the aftermath of any unsettling time, you always find yourself wondering: What could I have done to better prepare my business? Over the past year, we’ve seen companies across the world adapt their business models to rely heavily on digital retailing. Of course, online shopping was already booming, but this trend shifted into overdrive. In fact, Salesforce reported online shopping grew 71% over the last year. In this session, dealers will learn how they can modify their business strategy to be better prepared for the next disrupting event and how to stay ahead of the competition in our digital-centric world. We’ll start with the basics like creating your digital dealership, evolving as your customer evolves, and recognizing customer shopping preferences. We will then dive into the transition to a digital retailing model and how you can add relevant technology like text, live chat, video chat, and more into your overall strategy to better reach your customers in the growing digital age. You don’t know where the next disruption will come from. Ensure you adopt technologies, policies, and training today so you can better prepare your dealership for tomorrow.

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