2021 RVDA Convention

CURRENT TRENDS, INDUSTRY STATS, & HOW YOUR DEALERSHIP CAN SUCCEED 

Paige Bouma, VP of RV Trader

HOW TO MASTER THE THREE D’S: DEMAND, DATA, & DIGITAL TOOLS

The world is constantly evolving, but the unprecedented challenges during this past year and a half have forced us all to adapt like never before. In this training, you’ll learn How To Master The Three Most Important D’s of Digital Retailing: Demand, Data, and Digital Tools. Ultimately, you’ll leave with actionable recommendations for driving leads to your dealership and helping you conquer the competitive market.

Key Takeaways:

  • Understand RV market demand as a whole 
  • How to digest and use RV market data 
  • Utilize Digital Tools to drive your dealership’s success

BETTER PREPARE YOUR DEALERSHIP FOR THE NEXT DISRUPTING EVENT USING DIGITAL RETAILING

In the aftermath of any unsettling time, you always find yourself wondering: What could I have done to better prepare my business? Over the past year, we’ve seen companies across the world adapt their business models to rely heavily on digital retailing. Of course, online shopping was already booming, but this trend shifted into overdrive. In fact, Salesforce reported online shopping grew 71% over the last year. In this session, dealers will learn how they can modify their business strategy to be better prepared for the next disrupting event and how to stay ahead of the competition in our digital-centric world. We’ll start with the basics like creating your digital dealership, evolving as your customer evolves, and recognizing customer shopping preferences. We will then dive into the transition to a digital retailing model and how you can add relevant technology like text, live chat, video chat, and more into your overall strategy to better reach your customers in the growing digital age. You don’t know where the next disruption will come from. Ensure you adopt technologies, policies, and training today so you can better prepare your dealership for tomorrow.

Key Takeaways:

  • A plan to better safeguard their dealership against disruptions by understanding the value of technology, data, and digital retailing.
  • An understanding of all of the lines of communication dealers should have to meet consumer needs and preferences, and tactics for implementing improvements immediately.
  • A model for adapting to a digital model and what steps dealers can take to ensure their business remains successful during any disrupting event.
Lori Stacy, CEO of Trader Interactive
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