2020 Virtual RVDA Convention

November 9-20, 2020

Four important Industry topics, Three knowledgable speakers

Jason Groesser

Vice President of Analytics and Data Strategy

Level up: 7 digital tactics to immediately elevate your brand & drive more visitors to your dealership
friday, November 13, 2020 | 11 – 11:45 AM ET
Simon Heseltine is the Vice President of Audience Growth at Trader Interactive. Simon has worked in-house at Hewlett Packard Enterprise and led award winning teams at ForRent and AOL, specifically 135 sites including AOL Autos, and Autoblog. Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years. Simon is a frequent speaker/trainer/moderator at conferences around the world on a variety of online marketing topics. He is currently featured on the list of the top 140 SEO experts in 2019 by SearchEngineJournal.
Attendees will learn:
  • Seven real takeaways to help them elevate your online presence
  • What is currently keeping your site from reaching that next level?
  • Which benchmarks to measure the success of your campaigns?

Paige Bouma

Executive vice president, sales & operations

Paige Bouma, VP of RV Trader

Jason Groesser is the Vice President of Analytics and Data Strategy at Trader Interactive based in Norfolk, VA. His teams are responsible for the strategy, visualizations, and analysis across the data assets of TI.  The team powers the outwardly facing reporting, field sales consulting tools, and the development of demand and pricing tools.  Jason has also developed analytics and consulting teams that have driven customer value and revenue growth leveraging data assets at both Autotrader and then at Truecar over the last 10+ years.  Jason is a frequent speaker at conferences around the nation on a variety of data applications and online analytics. He received a B.S. Business Management from Georgia Tech.

Attendees will learn:
  • The economic impacts facing dealers in the coming year
  • Data on RV consumer search trends, buying habits, communication expectations
  • Strategies to increase and optimize your market share

Simon Heseltine

Vice President of Audience Growth

Influencing the RV Customer Path To purchase
Monday, November 16, 2020 | 2:15 – 3 PM ET

Attendees will learn:
  • Top performing marketing channels for the RV dealer
  • Key methods for driving brand awareness beyond your dealership or website
  • New and emerging trends in marketing and how or if you should leverage them
  • The importance of leveraging data to optimize advertising spend

Take advantage of the new normal: marketing tactics to optimize your rental income
friday, November 20, 2020 | 1 – 1:45 PM ET


Attendees will learn:
  • Understand key buying habits and experience preferences of RV renters
  • Dealers will learn how to use consumer buying habits to better influence their digital marketing strategy
  • Gain key takeaways of how to sell an experience, not an RV rental
Serving as Vice President for Trader Interactive’s Recreational Brands, Paige Bouma brings nearly 15 years of experience in powersports and RV advertising media. With extensive experience in digital advertising, large-scale partnerships, customer service, and dealership consultation – Bouma has proven to be an exceptional leader within these industries. Her professional and personal passion for the RV industry, combined with her years of experience, has allowed her to consistently develop comprehensive digital advertising solutions that meet the needs of RV dealers of all sizes across the nation.
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