Running a successful RV dealership is about more than just selling recreational vehicles; it’s about creating a comprehensive lifestyle experience for your customers. One way to enhance that experience is by aligning your dealership with strong, complementary businesses. Strategic partnerships can boost your revenue, enhance your customer service, and create a community around your brand. Here’s our list of a few types of businesses that RV dealerships can benefit from aligning with.
1. RV Rental Companies
While your primary focus might be sales, partnering with RV rental companies can open new avenues for both businesses. Some customers are new to RVing and may want to test the waters before committing to a purchase. By collaborating with a rental company, you can offer your customers a “try before you buy” experience. This partnership can also work both ways; rental companies can refer potential buyers to your dealership, and you can refer customers who aren’t quite ready to purchase to the rental company. This win-win situation can help build trust and drive long-term customer loyalty.
2. RV Service and Repair Shops
Even the best RVs require maintenance, repairs, and upgrades. Partnering with local RV service and repair shops allows your dealership to offer more than just a sale—it offers an ongoing relationship. These partnerships can lead to referral discounts, bundled service packages, and the convenience of directing your customers to a trusted service provider. This alignment also ensures that your customers have access to high-quality after-sales support, enhancing their overall experience and increasing the likelihood of repeat business.
3. Campgrounds and RV Parks
What better way to connect with RV enthusiasts than by partnering with the places they frequent the most? Campgrounds and RV parks are natural allies for dealerships. By establishing partnerships with local or popular nationwide campgrounds, you can offer exclusive deals or discounts to your customers. Consider co-hosting events, like RV showcases, at these locations or sponsoring special nights for your customers. These collaborations can strengthen your brand presence and help you connect with existing or potential buyers in a relaxed, familiar environment.
4. Outdoor and Adventure Gear Retailers
RVers are adventure seekers at heart, often looking for the best gear to make their trips more enjoyable. Aligning with local outdoor and adventure gear retailers—think camping equipment, fishing gear, bicycles, or even kayaks—can create a cross-promotional opportunity that benefits both businesses. By offering bundle deals or exclusive discounts for each other’s customers, you can encourage people to see the value in buying their RV from you, knowing that you’re aligned with brands that cater to their outdoor lifestyle.
5. Insurance Providers
RV insurance is essential for any RV owner, and forming partnerships with insurance companies can add value to your sales process. By having a recommended insurance provider, you can streamline the purchase process for your customers, offering them an easy way to protect their new investment. Consider collaborating with companies that offer specialized RV insurance products, as they can provide more tailored coverage options than standard auto insurers.
6. Finance Companies
Similar to insurance, financing is a critical component of the RV buying journey. Partnering with finance companies that understand the unique aspects of RV loans can make the buying process smoother for your customers. This relationship can lead to better loan terms, faster approvals, and a more personalized financing experience. Highlighting these partnerships during the sales process can also help build confidence and trust, making it easier for customers to move forward with their purchase.
7. Travel Clubs and Membership Programs
Partnering with travel clubs and membership programs, such as Passport America, can add another layer of value for your customers. These organizations offer discounts on campgrounds, fuel, maintenance services, and more. By providing exclusive memberships or special offers as part of the purchase package, your dealership can offer added value that sets you apart from the competition. This not only enhances your customers’ travel experience but also positions your dealership as a full-service provider in the RV lifestyle.
Aligning your RV dealership with the right businesses is a strategic way to enhance the overall customer experience while growing your own brand. From service shops to outdoor gear retailers, each partnership adds another layer of value that helps build a loyal community around your dealership.
By forging these connections, you’re not just selling RVs—you’re selling a lifestyle, backed by a network of trusted partners. So, start reaching out, and watch your dealership transform from a standalone business into a thriving hub for RV enthusiasts.
