To honor Women’s History Month, RV Trader showcases female RV buyers and how they’re shaping the industry.
RV Trader receives 6.4 million visitors each month, revealing unique insights into key purchasing groups. Women make up more than one third of those visitors, shaping traffic and buying patterns. Understanding women’s influence in the purchasing journey helps dealers better serve their consumer needs, during and after Women’s History Month. It also allows dealers to leverage women’s expanding market share.
Women Play a Fundamental Role in the Purchase Journey, Whether Alone or on a Buying Team
From 2023 to 2025, RV Trader visits from women increased by 5%. This trend reveals that women constitute a significant share of the buyer demographic, with over one-third (37%) of all RV Trader visits coming from female audiences. Still, they account for only 25% of complete purchases. This 12-point gap suggests that a structural dynamic may influence who makes RV purchases, and how they traveled on that journey.
As Juliana Baena, Director of OEM & Strategic Partnerships, says, “Women sit in the drivers’ seat of the RV market. With more than one-third of 2025 RV research activity coming from female buyers, their influence is undeniable. Capturing their market share empowers the next generation of women RVers, while also creating a more inclusive and customer-centered industry all year-round.”
Women are key decision-makers for RV purchases, with strong influence on the research stage. They may spend time determining floorplans, features, and brands, leaving the official transaction paperwork for a buying partner to sign. As a result, they have a strong footprint in the buyer journey, acting as a primary influence in a team dynamic.
Changes in female engagement may result from growing online interest and desire to join the RV lifestyle. It could also suggest that women have increased discretionary income to spend, which is particularly common as they reach more mature life stages. In the end, it may be a team effort, but women play a crucial role in the RV purchase journey.
Conclusion: Empower and Engage Female RVers Every Day of the Year
Every month of the year, women make up a substantial segment of RV buyers, with more progress likely to come. Recognizing and catering to female audiences encourages further progress for women RVers. In the spirit of Women’s History Month, celebrate and enable their achievements all year long.