Struggling with your lead response strategy? RV Trader’s data relays a crucial expectation: buyers expect communication within 24 hours. Otherwise, you risk losing the sale to another dealer.
RV Trader drives 6.5 million visitors to our site each month, providing us a clear view into how buyers move through the purchase process. With our insights, you can establish a data-driven buyer communication strategy through all stages of the funnel.
Buyers Set Clear Standards for Swift Dealer Response Times
After submitting a lead, buyers expect a quick dealer response. 58% of RV buyers expect a dealer to follow-up within 1 to 24 hours after their lead submission. This urgency increases for ready to buy audiences, with 70% expecting a follow-up within 30 minutes to 24 hours. Ultimately, dealer response time impacts buyer opinions, making it a crucial differentiator in an already competitive market.
Dealers Who Communicate Quickly Will Win Buyers
In today’s path to purchase, buyers rarely contact just one dealer. As they narrow in on the right unit, nearly 97% of buyers will message multiple dealers, with over 60% reaching out to two or three dealerships. Another 34% of shoppers will contact four or more RV dealerships. Quick dealer lead follow up is critical. Otherwise, dealers risk losing their buyers to a more communicative competitor.
Lead Response Technology Streamlines Communication
To differentiate themselves from other RV dealers in their field, dealers should prioritize lead responses. Dealers can increase efficiency and maintain a robust strategy with the right tools. Many will leverage tools like TraderTraxx’s Lead Manager to assign data-rich leads to specific team members, streamline follow up and maintain consistent response times.
Response Data Snapshot
- 25% of buyers just starting to browse want a return message in 24 hours, with 16% anticipating it in the same business day
- 39% of buyers actively comparing and shopping want a return message in 24 hours, with 20% anticipating it in the same business day
- 26% of buyers narrowing down their options want a return message in 24 hours, with 17% anticipating it in the same business day
- 36% of buyers ready to buy want a return message in 24 hours, with 25% anticipating it in within 30 minutes to 3 hours
Lead Volume Data Snapshot
- 3% of buyers message just one dealer
- 63% of buyers message two to three dealers
- 34% of buyers message four or more dealers
- 97% of buyers message more than one dealership
Key Takeaway: Focus Your Lead Strategy on Speed and Substance
The data is clear: response speed directly impacts dealer selection. Focusing on high-quality responses sent within 24 hours (or even the same business day) helps you cement interest and ultimately win more buyers.
Dealers don’t have to conduct outreach alone. RV Trader sends an average of 492K leads to dealers each month. We track how buyer behavior shifts and build solutions that help dealers respond to those changes. To strengthen your lead response strategy with trusted RV industry leaders, email marketing@rvtrader.com.