We are thrilled about the exciting opportunities that lie ahead in 2024! But before we dive into the future, let’s take a moment to reflect on the remarkable milestones and progress that RV Trader achieved in 2023. Join us as we explore the noteworthy accomplishments that have propelled our dealer networks’ businesses forward, from product launches to the most comprehensive dealer education opportunities. Read on to uncover the top 5 highlights from last year.
1. Reached New Heights With Premium Select
In 2023, we launched our most powerful ad enhancement to date – Premium Select. This game-changing feature gives you the ultimate competitive edge by placing your units at the very top of the search results, surpassing all standard and traditional Premium listings. Our marketplace has witnessed a phenomenal surge in dealer success thanks to the power of Premium Select, with ads generating 30X more vehicle detail page views than standard ads and a remarkable 6x more than traditional Premium ads. Discover the incredible results firsthand from real dealers.
2. Unveiled Exclusive Insights in the RV Consumer Trends Report
Consumer behavior is constantly evolving and we recognize the importance of recognizing and evaluating the trends that influence their actions. To keep our dealers ahead and informed about their consumers, we introduced the 2023 RV Consumer Trends Report. This comprehensive report provides valuable insights into today’s buyers, including demographics, purchasing behavior, and their overall journey. It also highlighted trusted digital tools, peak shopping seasons, and untapped market growth opportunities. Check out the key takeaways from the report in this blog!
3. Enhanced RV Trader’s Email Program with More Lead Follow-Ups
Email has taken over as the go-to communication method for consumers, as our latest surveys from 2023 reveal that 63% of buyers prefer email over any other channel. To help dealers make the most of this trend, we introduced price drop emails that enable dealers to showcase units with recent price reductions in up to four automated post-lead emails. We also updated the Email Lead Amplifier to send six automated follow-up emails to buyers who submit leads on units, an increase from the previous four, ultimately providing more value for dealers.
4. Unmatched Brand Visibility on RV Trader
In 2023, Trader Interactive’s portfolio of brands, including RV Trader, achieved impressive results with over 160 individual press pickups, reaching an audience of over 1 Billion unique visitors per month. This incredible success had a positive impact on dealers advertising on RV Trader, as it drove a significant increase in traffic to our marketplaces, giving consumers the opportunity to explore the wide range of dealer inventory available on our site.
5. Unparalleled Leads and Connections
Dealers had an incredible year engaging with buyers on RV Trader, with an average of 449k leads and connections every single month. Our continuous product innovation, which includes updates to our sales platform TraderTraxx, equipped dealers with lead generation tools, sales insights, and data to keep the leads rolling in.
We’re excited to continue the momentum in 2024 as more opportunities emerge for dealer success on RV Trader. Be sure to stay updated with the latest dealer education and sales tools by visiting our blog.
