During the winter months, the RV industry experiences fluctuations in demand, but this shouldn’t deter you, as potential buyers remain active in their research. In fact, this period presents a valuable opportunity to engage with prospective customers and convert their interest into sales. To ensure you don’t miss out on off-season sales, RV Trader is sharing four essential tips to keep your customers engaged and boost your RV revenue.
- Evaluate Your Current Strategy
In the off-season, it’s crucial to assess your Return on Investment (ROI) from the past year. Utilize tools like Lead Manager and Lead Enrichment on RV Trader to access vital data for informed decision-making and to refine your sales strategy. Additionally, review the research and data collected throughout the year to identify any patterns that can guide your inventory selection and promotion. By researching demand trends, you can maximize your profit margins and target customers actively seeking the RVs you have available, capitalizing on current market trends.
- Establish Multiple Digital Touchpoints
Ensure you make the most of the available digital channels so that customers can easily find your dealership. As revealed in RV Trader’s Consumer Trend Report, 65% of shoppers typically spend up to 6 months researching before making a purchase and may encounter as many as 24 different touch points during this period. Maintaining a strong online presence ensures that your dealership remains in their minds throughout their research, increasing the likelihood they’ll remember your dealership when it’s time to make a purchase.
- Experiment with New Advertising Strategies
With an average of 6.9 million monthly visitors to our marketplace, now is an opportune moment to enhance your visibility. Utilizing Premium Select Ads at the top of organic search results is an effective way to increase exposure for your inventory. You can further capture their attention by retargeting them with ads featuring units they previously browsed. Leveraging social media can also bolster visibility and tap into customer reviews. Experiment with different social media advertisements to gauge what content resonates with shoppers, keeping them engaged throughout the off-season while refining your strategy for the upcoming selling season.
- Be Responsive to Incoming Leads
Having a follow-up plan in place is critical for implementing your off-season strategy successfully. Continuously monitor your communication channels to stay connected with your customers and cater to their needs. A 2023 survey of our site visitors indicates that 63% of motorcycle buyers prefer reaching out to dealers through email. Being responsive and offering the same level of customer service as you would in your dealership, including asking questions to understand their needs, is important.
Maintaining an active market presence and staying competitive is vital, especially during industry downturns. Implementing these strategies ensures your dealership can weather any challenges and remain successful. Being proactive and prepared for upcoming changes or difficulties gives you an edge over competitors and positions your dealership for success year around.
For additional marketing and sales insights, be sure to visit our dealer blog at rvtradermediakit.com.